Dyson product range

How we work

We start with a problem. Something that frustrates or nags because it doesn't work properly. It could be any everyday object. Then we figure out how to make it work better. After sketching, we move to prototyping and testing. What's working? What isn't? We spend a lot of time - in fact most of our time - failing.

That's good. We see failure as an opportunity, not an obstacle. Failing and learning in equal measure.

'We want creative, courageous and unconditioned fresh-thinkers. We don't stick people behind a desk. We like to give people a chance to make a difference.'

James Dyson
James Dyson - closeup photo
James Dyson constructing a prototype vacuum cleaner
Some recent Dyson product innovations - Dyson Airblade™ hand dryer, the Dyson Air Multiplier™ fan and the Dyson Digital Motor


A third of the 2,950 people at Dyson are engineers or scientists. We started with vacuum cleaners, but we also develop hand dryers, fans and motors – all of which solve a problem long-forgotten (or long-ignored) by other manufacturers. But this is only the start. Now we're searching for the next generation to work on developing future Dyson technologies. People with bright ideas and a healthy dose of frustration.

The James Dyson Foundation

Our chosen charity. It encourages young people to think differently, get their hands dirty and realise their engineering potential. Dyson engineers and scientists spend time in schools and colleges, setting fun, engineering problems – spurring the next generation of inventors into action.

Learn more
The James Dyson Foundation

Look for a job at Dyson The evolution of the Dyson cylinder